General Brands was founded in May 2013, and the launch of the DUFT&DOFT brand occurred in November 2013. Since then, our office has been located in Gangnam, Seoul.

The brand name, 'DUFT&DOFT,' means 'fragrance' in German and Swedish. We gained considerable attention in Korea for being the first to introduce fragrant hand creams and body mists to the market.

Our founder, Jaeihong Park, was originally a leader in the fashion industry, having developed and launched various clothing brands over 21 years. With the establishment of General Brands, he ventured into the world of fragrance cosmetics infused with fashion sensibility.

DUFT&DOFT operated up to 18 of its own stores and have sold products in all Olive Young stores. From 2019 to 2022, we won the Best Hand Cream Award for four consecutive years.

Subsequently, in collaboration with Olive Young, we adapted the polka dot design, reflecting Korean trends, and released a new Dot design resembling paint stroke. Most of the products registered with CPNP since then feature this new Dot design.